Marketing intermediaries are organizations that operate in the channel of distribution between manufacturer and the customer- be it consumer or business user.

Question

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Marketing intermediaries, such as wholesalers, retailers, and agents, facilitate the movement of products from the manufacturer to the consumer or business user by performing various functions like transportation, storage, and selling, thus operating in the distribution channel between the manufacturer and the end user.

Marketing Intermediaries Are Organizations That Operate in the Channel of Distribution