Product recalls and warranty repairs are examples of reverse channel marketing.
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Q9: Relatively standardized items that are also nonperishable
Q39: Legal provisions against pollution and conservation laws
Q129: Products with wide consumer appeal are candidates
Q131: When products move through more than one
Q132: A manufacturer assigns national sales teams to
Q135: A soft drink manufacturer that contracts with
Q136: Business users prefer to deal directly with
Q137: Exclusive distribution allows manufacturers to control the
Q138: Closed sales territories are geographic areas off-limits
Q139: Exclusive distribution allows greater market coverage than
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