A soft drink manufacturer that contracts with local bottlers to produce and distribute products within a certain market area is practising selective distribution.

Question

Quizplus · Accepted Answer

Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products, which is what a soft drink manufacturer does by contracting with local bottlers for production and distribution within specific market areas.

A Soft Drink Manufacturer That Contracts with Local Bottlers to Produce