Perishables, vending machine products, and highly technical equipment tend to have shorter distribution channels, while low-unit-cost nonperishables tend to be distributed through longer channels.
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Q11: The dominant and controlling member of a
Q116: A traditional indirect marketing channel is the
Q117: Business products tend to move through shorter
Q118: Highly technical products, pharmaceuticals, and products requiring
Q119: Manufacturers of products that experience heavy volumes
Q120: Companies with adequate financial, management, and marketing
Q122: Selective distribution helps control price cutting since
Q123: A product warranty that instructs the owner
Q124: One of the reasons that reverse channels
Q126: An intensive distribution strategy suits items with
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