Laura wants a particular brand of golf ball, but her local pro shop is sold out. Instead, she buys a substitute. What is Laura's behaviour an example of?
A) brand awareness
B) brand insistence
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Laura's behavior is an example of brand preference because she has a specific brand of golf ball she wants to buy, indicating she prefers it over others, but she is willing to purchase a substitute when her preferred brand is unavailable.

Laura Wants a Particular Brand of Golf Ball, but Her