What level of brand loyalty are luxury items often representative of?
A) brand comprehension
B) brand insistence
C) brand recognition
D) brand preference

Name: What level of brand loyalty are luxury items often representative of? A) brand comprehension B) brand insistence C) brand recognition D) brand preference
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Luxury items often represent brand insistence, where consumers are so loyal to a brand that they will accept no substitute, insisting on their preferred brand over all others.

What Level of Brand Loyalty Are Luxury Items Often Representative