Jim stops at the local convenience store on his way home to buy laundry detergent. He goes in thinking he'll purchase his usual brand, but ends up buying another because it is on sale. What is this an example of?
A) brand insistence
B) brand awareness
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Jim had a preference for his usual brand but chose another due to the sale, indicating flexibility in his choice rather than strict loyalty or mere recognition.

Jim Stops at the Local Convenience Store on His Way