At what stage of brand loyalty are consumers at when they refuse alternatives and search extensively for the desired merchandise?
A) brand recognition
B) brand insistence
C) brand awareness
D) brand preference

Question

Quizplus · Accepted Answer

Brand insistence is the stage of brand loyalty where consumers are so loyal to a brand that they reject all alternatives and may even go out of their way to find the products of this brand.

At What Stage of Brand Loyalty Are Consumers at When