What type of brand should a company strongly consider when it wishes to emphasize a market segmentation strategy for its products?
A) family
B) captive
C) generic
D) individual

Question

Quizplus · Accepted Answer

Individual branding allows a company to market its products to different segments by creating a unique brand identity for each product, catering to the specific needs and preferences of each target segment.

What Type of Brand Should a Company Strongly Consider When