In the context of the consumer diffusion process, what is the final group of consumers that make trial purchases of a new product called?
A) innovators
B) late majority
C) early purchasers
D) laggards

Question

Quizplus · Accepted Answer

Laggards are the final group of consumers to adopt a new product, typically showing skepticism and adopting the product only after it has become mainstream or out of necessity.

In the Context of the Consumer Diffusion Process, What Is