How can marketers accelerate the adoption process?
A) by paying retailers and wholesalers to heavily promote the product
B) by test-marketing the product first
C) by manipulating one of the characteristics of a product innovation
D) by introducing the product into a foreign market first

Question

Quizplus · Accepted Answer

Marketers can accelerate the adoption process by manipulating characteristics of a product innovation, such as improving its relative advantage, compatibility, complexity, trialability, or observability, to make it more appealing to consumers.

How Can Marketers Accelerate the Adoption Process