Why does the complexity of an innovation affect its adoption rate?
A) because consumers are slow to adopt products they find difficult to use
B) the product is inconsistent with the values of potential adopters
C) when a free or discounted trial is provided to delay the product acceptance
D) when the superiority of the product is visible to the consumer

Question

Quizplus · Accepted Answer

Complexity can hinder the adoption rate of an innovation because if potential users perceive the product as difficult to understand or use, they are less likely to adopt it. This is because ease of use is a significant factor in the decision-making process for adopting new technologies or products.

Why Does the Complexity of an Innovation Affect Its Adoption