What is the purpose of test-marketing?
A) to subject the product idea to additional study prior to its actual development
B) to verify that the product will perform well in a real-life business environment
C) to separate ideas with commercial potential from those that will not meet company objectives
D) to evaluate the compatibility of the product with organizational resources

Question

Quizplus · Accepted Answer

Test-marketing is conducted to verify that a product will perform well in a real-life business environment. This step allows companies to gather feedback and make necessary adjustments before a full-scale launch.

What Is the Purpose of Test-Marketing