Deanna purchases only Diet Coke; in fact, she never considers any other brands. Deanna has reached the level of brand preference.

Question

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Deanna has reached the level of brand loyalty, as she consistently purchases Diet Coke and does not consider other brands. Brand preference implies a favoring of one brand over others but does not exclude considering or purchasing other brands.

Deanna Purchases Only Diet Coke; in Fact, She Never Considers