Which statement best describes a specialty product?
A) It is a product marketed to consumers who may not yet recognize a need for them.
B) It is a product with unique characteristics that cause buyers to prize those brands.
C) It is a product bought in response to unexpected and urgent needs.
D) It is a product purchased on the spur of the moment.

Question

Quizplus · Accepted Answer

Specialty products are those that have unique characteristics and are often branded items for which a significant group of buyers are willing to make a special purchasing effort. These products are distinguished by their unique features and brand identity, and consumers often do not compare them directly with other products.

Which Statement Best Describes a Specialty Product