Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?
A) specialty products-personal selling is not important
B) convenience products-a consumer makes infrequent purchases of these products
C) emergency products-these are unsought products
D) shopping products-a relatively short channel of distribution is typical

Question

Quizplus · Accepted Answer

Shopping products typically involve a relatively short channel of distribution as consumers often compare options and make more deliberate purchasing decisions, requiring more direct access to the product.

Which of the Following Correctly Matches Consumer Factors and Marketing