Using the consumer products classification system, which statement best describes the marketing mix factors for a specialty product?
A) It generally has low price.
B) The seller's image is unimportant.
C) Its number of sales outlets tends to be very high.
D) It relies on personal selling by producers.

Question

Quizplus · Accepted Answer

Specialty products often involve more personalized selling efforts by producers due to their unique characteristics and higher value, distinguishing them from other types of consumer products that might rely more on widespread distribution or advertising.

Using the Consumer Products Classification System, Which Statement Best Describes