Price typically does not dominate purchase decisions for installations in the business market. The purchasing firm buys such products on the basis of efficiency and performance.

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In the business market, purchasing decisions are often based on the efficiency and performance of the products rather than solely on price. Businesses look for products that can improve operations, enhance productivity, or provide a competitive advantage, making factors like reliability, technology, and service support more critical than price alone.

Price Typically Does Not Dominate Purchase Decisions for Installations in the Business