In the case of shopping products, a store's name and reputation have considerable influence on people's buying behaviour.

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Shopping products are those items for which consumers will spend time comparing quality, price, and style across different sellers. Therefore, the reputation and name of a store can significantly influence a consumer's decision on where to purchase these products, as they often rely on trust and perceived quality associated with the store's brand.

In the Case of Shopping Products, a Store's Name and Reputation