If a company that is marketing installations to the business market uses advertising at all, it emphasizes the company's reputation and directs potential buyers to contact local sales representatives.

Question

Quizplus · Accepted Answer

In business-to-business (B2B) marketing, especially for complex products like installations, advertising often focuses on building the company's reputation and credibility rather than directly selling the product. It aims to create awareness and encourage potential buyers to engage with sales representatives for detailed, customized information.

If a Company That Is Marketing Installations to the Business