In the context of the Health Belief model, one's opinion of how effective a recommended health behavior is in reducing the risk or seriousness of a condition, disease, or illness is called:

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Perceived benefits refer to an individual's assessment of the value or efficacy of engaging in a health-promoting behavior to decrease the risk of disease. This component of the Health Belief Model emphasizes the positive outcomes one believes will result from a health action.

In the Context of the Health Belief Model, One's Opinion