A start-up has developed a business-to-business product that allows for integration of inventory, billing, shipping, teleconferencing, and webinar functions. This allows salespeople to demonstrate, check inventory, close a sale, and ship the product during a presentation with the client in person or by webinar
-Considering the product and the target market,what would be the best sales model for the company to most likely use?

Question

Quizplus · Accepted Answer

Hiring a salesperson with experience in understanding and selling technology products would be the best choice for this start-up. The product is B2B and involves integration of multiple functions, which requires a certain level of expertise in understanding the product and its benefits. A salesperson with experience in technology products would be better equipped to handle the sales process and communicate the product's value proposition effectively. Hiring a sales manager from a completely different industry or selling exclusively online might not be the most effective approach for this particular product and target market. Telemarketing could be an option, but it may not be effective as personal interaction and demonstration with the client is crucial in the sales process. The CEO may be able to close a few deals, but he is unlikely to have the bandwidth to handle the entire sales process.

A Start-Up Has Developed a Business-To-Business Product That Allows for Integration