A salesperson can do which of the following through the use of careful active listening techniques?
A)rely on customer information stored in a CRM
B)design a persuasive product presentation
C)present a product to an unwilling buyer
D)select a solution that creates the correct product configuration
E)uncover buyer needs and establish buyer motives

Question

Quizplus · Accepted Answer

Active listening techniques can help a salesperson uncover the needs and motives of a buyer by paying close attention to their verbal and nonverbal cues. This allows the salesperson to tailor their selling approach to fit the specific needs of the buyer, increasing the chances of a successful sale. Option A is incorrect because relying on CRM data alone does not necessarily involve active listening. Option B is incorrect because designing a persuasive product presentation does not necessarily involve listening to the customer. Option C is incorrect because presenting a product to an unwilling buyer does not require active listening. Option D is incorrect because selecting a solution that creates the correct product configuration does not necessarily involve listening to the customer's needs and motives.

A Salesperson Can Do Which of the Following Through the Use