The price-cost comparison as a negotiating technique is more likely to be successful with buyers of products that:
A)are priced at the top end of the market
B)are priced at the low end of the market
C)will become obsolete quickly
D)will be used over a long period of time
E)will be used by inexperienced users

Question

Quizplus · Accepted Answer

The price-cost comparison is most likely to be successful with buyers of products that will be used over a long period of time because these buyers are more likely to be concerned with the total cost of ownership, which includes both the purchase price and the operating costs.

The Price-Cost Comparison as a Negotiating Technique Is More Likely