If a marketer's goal is to earn a small profit margin on a large sales volume,the marketer is likely to use a:
A)customer strategy
B)price strategy
C)market strategy
D)value-added strategy
E)cost strategy

Question

Quizplus · Accepted Answer

If the goal is to earn a small profit margin on a large sales volume, the most effective strategy would be to use a price strategy. This means pricing the product competitively to encourage high sales volume, even if the profit margin per unit sold is relatively low. This strategy is often used in industries where there is a lot of competition and consumers are price-sensitive, such as the retail or consumer goods sector.

If a Marketer's Goal Is to Earn a Small Profit