How can customer complaints provide the firm with great value?
A)Customer service representatives require on-the-job training.
B)Resolving complaints involves engaging in two-way communication.
C)Sorting profitable and non-profitable customers becomes easier.
D)Complaints provide information that is difficult to obtain by other means.
E)Complaints offer an opportunity to prove the company is legally and ethically right.

Question

Quizplus · Accepted Answer

Complaints provide direct feedback from customers, offering insights into areas needing improvement, which can be difficult to gather through other means.

How Can Customer Complaints Provide the Firm with Great Value