What is a primary reason for requiring sales reports?
A)monitor personal selling
B)facilitate customer service
C)reimburse travel expenditures
D)evaluate a salesperson's close
E)analyze a salesperson's performance

Question

Quizplus · Accepted Answer

Sales reports are primarily required to analyze a salesperson's performance. It helps in evaluating their strengths and areas for improvement, which, in turn, can help in identifying training needs, setting performance goals, and improving overall sales effectiveness. Monitoring personal selling, facilitating customer service, reimbursing travel expenditures, and evaluating a salesperson's close are secondary reasons for requiring sales reports, but the primary reason is to analyze performance.

What Is a Primary Reason for Requiring Sales Reports