Sharon Wiley is a sales representative employed by a leading producer of pharmaceuticals used in veterinary medicine. Recently she attended a university-sponsored seminar that focused on new research findings in selected areas of veterinary medicine. Ms. Wiley is most likely attempting to develop a:
A)relationship strategy
B)customer strategy
C)service strategy
D)presentation strategy
E)product strategy

Question

Quizplus · Accepted Answer

Ms. Wiley is likely developing a product strategy by attending the seminar to gain knowledge about new research findings, which can help her better understand and promote the pharmaceuticals she sells.

Sharon Wiley Is a Sales Representative Employed by a Leading