Jenny Johansson sells customized buses like the ones bands use while on road tours. Her company has recently assigned her to a new territory in the Upper Midwest, and she is reevaluating the sales strategies she used in her old territory in New England.
-Jenny is working on her sales strategy for a mid-sized town in her territory. One of her ideas is to stretch out of the traditional prospect pool of traveling performers,who are not headquartered in the Upper Midwest,and open up new markets with corporations that need customized buses for executives. This thinking process Jenny is participating in is called:
A)the value proposition
B)the marketing mix
C)presentation strategy
D)strategic planning
E)optimization

Question

Quizplus · Accepted Answer

The thinking process that Jenny is participating in is called strategic planning. She is reevaluating her sales strategies and considering new markets, which is a key component of strategic planning. The other options listed are not as relevant to this scenario. The value proposition refers to the unique benefits that a product or service can offer to a customer, the marketing mix refers to the combination of tactics used to promote a product or service, the presentation strategy refers to how a salesperson presents their product, and optimization refers to improving efficiency or effectiveness through continuous improvement efforts.

Jenny Johansson Sells Customized Buses Like the Ones Bands Use