According to the author of Integrity Selling for the 21st Century,which of the following statements about values is true?
A)Our values change frequently throughout life.
B)Most people find it easy to clarify their values.
C)A salesperson's values contribute more to sales success than do techniques.
D)Values have only limited influence on our behavior.
E)Values should be aligned with the culture of the firm.

Question

Quizplus · Accepted Answer

According to the author of Integrity Selling for the 21st Century, a salesperson's values contribute more to sales success than do techniques. This highlights the importance of aligning one's personal values with their sales approach and the culture of the firm. The other options are incorrect as our values may change, but not frequently; clarifying values can be challenging for some people, and values have a significant influence on our behavior.

According to the Author of Integrity Selling for the 21st