Edward,a pharmaceutical sales representative,tends to focus primarily on highlighting product features and making quick sales when interacting with customers. Sometimes,Edward misleads customers about the benefits and side effects of certain medications. Edward's sales manager has noticed that Edward's customer retention rate is very low and is concerned about Edward's personal code of ethics. What is the best advice that the sales manager could give to Edward?
A)View personal selling as transactional.
B)Develop strategic alliances for profitability.
C)Focus on tasks first and relationships second.
D)Build customer relationships based on honesty.
E)Behaviors are the foundation for values and attitudes.

Question

Quizplus · Accepted Answer

The best advice that the sales manager could give to Edward is to focus on building customer relationships based on honesty. Edward needs to understand that customer retention is crucial for the long-term success of the business and that honesty is a key factor in building trust with customers. By being transparent about the benefits and side effects of medications, Edward can earn the respect and loyalty of his customers, which will ultimately lead to more sales and a better reputation for the company.

Edward,a Pharmaceutical Sales Representative,tends to Focus Primarily on Highlighting Product