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Which of the Following Is the Best Use of a CRM

Question 11

Multiple Choice
Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?
A)remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
B)sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
C)sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
D)tracking the salesperson's activities and sales on a weekly and monthly basis
E)determining what information is still needed to complete the customer's file

Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?


A) remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
B) sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
C) sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
D) tracking the salesperson's activities and sales on a weekly and monthly basis
E) determining what information is still needed to complete the customer's file

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