
Which of the following statements regarding general and specific benefits is most likely true?
A) Benefit statements linked to explicit needs are not especially effective for complex sales.
B) A feature statement is general,but any benefit is specific when presented as an advantage.
C) A general benefit is a product feature for which the buyer has not expressed a need.
D) Experienced salespeople focus on bringing attention to a product's general benefits.
E) Highlighting as many general benefits as possible during a presentation tends to lead to a sale.
Correct Answer:
Verified
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