Customers can be a source of product and company information for salespeople because:
A)customers do not trust the information salespeople give them
B)customers often do research on all options before buying
C)customers will trade information for discounts on products
D)salespeople do not have access to research that customers can find on the internet
E)salespeople tend to be less biased than are customers

Question

Quizplus · Accepted Answer

Customers often research multiple options before making a purchase and they can provide valuable insights to salespeople about their needs, preferences, and how they perceive the company's products and services. Salespeople can use this information to better understand their customers' needs and preferences and tailor their sales approach accordingly.

Customers Can Be a Source of Product and Company Information