Which of the following statements about sources of product knowledge is most likely true?
A)Company product literature is of less value to salespeople than it is to customers.
B)The best source of information on the product is the director of sales.
C)Plant tours would be of little value to people in retail and service selling.
D)A salesperson cannot really understand the product until spending time on the manufacturing line producing it.
E)Examining and using the product can give a salesperson in-depth knowledge of its features.

Question

Quizplus · Accepted Answer

Examining and using the product can give a salesperson in-depth knowledge of its features. The other options are not necessarily true. Company product literature is valuable to both salespeople and customers. The director of sales may have a good knowledge of the product but may not be the best source of information. Plant tours can be helpful for anyone selling the product, regardless of the industry. Being on the manufacturing line may not be practical or necessary for every salesperson to understand the product.

Which of the Following Statements About Sources of Product Knowledge