A grain supplier to cattle farmers has developed a new grain mixture, Green Grain, with nutritional additives that approximate the nutrient mixture in grass. Farmers who feed their cattle this enriched grain can sell beef and milk that taste similar to grass-fed beef and have many of the nutritional benefits to humans of grass-fed beef or dairy at a significantly lower production cost than actual grass-fed beef or dairy.
-Which product-selling strategy would most likely be LEAST effective for selling Green Grain?
A)focusing on creating new markets
B)developing new expectation levels
C)establishing new standards
D)stressing brand superiority
E)changing habits

Question

Quizplus · Accepted Answer

Stressing brand superiority would be least effective because Green Grain is a new product and does not yet have an established brand reputation to leverage.

A Grain Supplier to Cattle Farmers Has Developed a New