Which is most likely true regarding the differences between consumer and organizational buyers?
A)Consumer buyers focus on complex,technical specifications,while organizational buyers focus on brand reputation.
B)Consumers purchase for household consumption,while organizational buyers purchase for personal consumption.
C)Consumer decisions are usually made by individuals,while organizational decisions are frequently made by several people.
D)Consumer purchases are based primarily on rational criteria,while organizational purchases are based primarily on emotional responses to products or promotions.
E)Consumers mostly engage in a lengthy decision process,while organizational buyers make quick decisions.

Question

Quizplus · Accepted Answer

Consumer decisions are typically made by individuals, while organizational decisions involve multiple people such as a purchasing department or a buying committee. This is because organizational purchases often involve larger quantities, higher prices, and more complex products or services that require input from various departments or individuals within the organization.

Which Is Most Likely True Regarding the Differences Between Consumer