Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should
A) emphasize fresh, locally sourced perishables.
B) target the broadest possible customer base.
C) eliminate customer frills and extras.
D) offer fewer private-label brands.
E) offer more national brand packaged goods and few perishables.

Question

Quizplus · Accepted Answer

By emphasizing the freshness and local sourcing of perishables, Paul's family business can differentiate themselves from other retailers and provide a unique value proposition to customers. This can help attract customers who prioritize quality and freshness of produce and meats, which are often the primary reasons why customers choose to shop at conventional supermarkets. Additionally, by sourcing locally, Paul's family can support the local community and foster a sense of goodwill among customers who value such practices.

Paul's Family Has Owned and Operated a Small Chain of Conventional