Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

Question

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Henri is focusing on promotion, as he is using various sensory cues to create a certain atmosphere in his store that will encourage customers to feel at home and want to return.

Henri Wants Customers in His Specialty Tobacco Store to Feel