Personal selling is particularly important for retailers selling

Question

Quizplus · Accepted Answer

Personal selling is particularly important for products that are complicated or expensive because it allows the salesperson to provide detailed information, answer questions, address concerns, and build rapport with the customer, which can lead to a higher likelihood of making the sale. For example, a salesperson at a jewelry store can explain the 4 Cs of diamonds and show different options to a customer, helping them make an informed decision on a high-value item.

Personal Selling Is Particularly Important for Retailers Selling