Annabeth is looking for a Michael Kors chronograph watch,and assumes she can view and try them on at Macy's.She makes a special trip to the store to look at the watches,and selects the style she likes best.Which aspect of choosing a retail partner allowed Annabeth to confidently shop for this item at a particular store?
A) channel structure
B) customer expectations
C) channel characteristics
D) distribution intensity
E) vertical integration of channel
Correct Answer:
Verified
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