Walmart's customers have come to expect to find P&G products in stores,and P&G depends on Walmart to purchase a good portion of its output to sell to its own customers.This scenario represents the first phase of a
A) quick-response system.
B) virtual marketing system.
C) horizontal marketing system.
D) vertical marketing system.
E) reward marketing system.

Question

Quizplus · Accepted Answer

This scenario represents a vertical marketing system, where P&G depends on Walmart to distribute and sell its products to end consumers. Walmart acts as a dominant channel member and exercises control over P&G's distribution strategy.

Walmart's Customers Have Come to Expect to Find P&G Products