Although conflict is likely to occur in any marketing channel, it is generally more pronounced when
A) the supply chain members are geographically too close to each other.
B) manufacturers pressure retailers.
C) retailers pressure manufacturers.
D) the channel members are independent entities.
E) the economy is booming.

Question

Quizplus · Accepted Answer

Conflict is more pronounced when channel members are independent entities because they have their own goals and objectives, which may not align, leading to disagreements and competition.

Although Conflict Is Likely to Occur in Any Marketing Channel