A(n)__________ is a supply chain whose members act like a unified system.
A) vertical marketing system
B) independent marketing system
C) concentrated marketing system
D) conventional marketing system
E) strategic marketing system

Question

Quizplus · Accepted Answer

A vertical marketing system is a supply chain where the members work together as a unified system, often through formal partnerships or through the integration of successive stages of production and distribution under a single ownership.

A(n)__________ Is a Supply Chain Whose Members Act Like a Unified