Franchising is the most common type of contractual _______ marketing system.
A) cooperative
B) corporate
C) vertical
D) administered
E) conventional

Question

Quizplus · Accepted Answer

Franchising is a type of vertical marketing system where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Franchising Is the Most Common Type of Contractual _______ Marketing