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Because of Its Size and Relative Power,Walmart Can Easily Impose

Question 75

Multiple Choice

Because of its size and relative power,Walmart can easily impose controls on small manufacturers,such as PenAgain,but with large,powerful suppliers such as P&G,the control is more balanced between parties.Walmart's various marketing channel relationships offer examples of different forms of a(n) ______________ marketing system.


A) cooperative
B) corporate
C) independent
D) administered vertical
E) conventional horizontal

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