Solved

A Recent Innovation by Amazon,the Vendor Flex Program,seeks to Lower

Question 70

Multiple Choice

A recent innovation by Amazon,the Vendor Flex program,seeks to lower overall transportation costs but also creates new forms of channel conflict with competitors.As a partner in the Vendor Flex program,P&G agreed to allow Amazon to build fulfillment centers within P&G's own warehouses,thus helping to eliminate some of the costs of transporting P&G's products to Amazon's fulfillment centers.Believing that the program was giving its competitor Amazon an unfair advantage,Target reacted vigorously,moving all P&G products from prominent end-cap positions in its stores to less prestigious and less visible locations.Target also stopped using P&G as its primary source of advice for planning merchandising strategies within each category.This is an example of ____________ channel conflict.


A) horizontal
B) independent
C) conventional
D) coercive
E) vertical

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents