The ________ gap can be reduced by managing consumers' expectations and promising only what can be delivered or possibly even a little less.
A)knowledge
B)communication
C)delivery
D)standards
E)empowerment

Question

Quizplus · Accepted Answer

The communication gap refers to the difference between what a company promises to deliver and what it actually delivers. Managing consumers' expectations by promising only what can be delivered or possibly even a little less helps in reducing this gap.

The ________ Gap Can Be Reduced by Managing Consumers' Expectations