Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied-despite the cost. In this situation, Nora is likely to purchase the store-brand sneakers because at less the cost, they offer
A) better brand recognition.
B) higher brand loyalty.
C) greater perceived value.
D) a better brand image.
E) more product line depth.

Question

Quizplus · Accepted Answer

Nora is likely to purchase the store-brand sneakers because they offer greater perceived value, as she was only marginally satisfied with the brand-name sneakers despite their higher cost.

Nora Is Deciding Whether to Purchase Brand-Name Sneakers or a Less