For marketers,one of the benefits of having achieved brand loyalty is
A) recognition through industry awards.
B) lower marketing costs associated with reaching loyal customers.
C) increased price sensitivity among loyal customers.
D) greater concern about competitors' actions.
E) few worries about copyright infringement.

Question

Quizplus · Accepted Answer

Lower marketing costs associated with reaching loyal customers is a significant benefit of achieving brand loyalty. Loyal customers are more likely to make repeat purchases, require less advertising and promotion, and refer others to the brand. This results in reduced marketing expenses, allowing the company to allocate its budget to other areas such as product improvement or R&D.

For Marketers,one of the Benefits of Having Achieved Brand Loyalty